Williams Sonoma at Westfield Sydney
In the lead up to Christmas, Williams Sonoma approached DisplayWise to build an modular roadshow display that would be activated in two different locations at Westfield Sydney. The first configuration was a 5x4m space followed by 3x3m space. The cube design was design with different elements consisting of multiple, double and single cubes that can be arranged to fit a wide variety of spaces and are fixed together by the shelves that lock the cubes into place and custom-made brackets that hold the top of the frames together. The shelves are used to feature the clients product whilst also being a function element to the actual construction.
The popup featured products by Williams Sonoma, Pottery Barn, Pottery Barn Kids & West Elm.
Photos supplied by Williams Sonoma. Photographer - Esteban Le Tessa