Showcasing your product in an authentic, engaging and interactive way that speaks to your customers and stakeholders has never been more important. Capturing attention at every stage of the customers’ decision-making process requires innovative and impactful retail strategies.
Whether your objective is to drive sales, encourage word of mouth or increase customer loyalty, your retail space (be it a supermarket, high-end department store, brand showroom or pop up display) is where revenue-increasing and consumer-loving opportunities lie.
Hundreds and thousands of brands cross a customer’s mind every day. What makes your brand stand out and cut through the noise often comes down to real-life experiences. When considering a re-fit or design inclusions for your retail space, think holistically and focus on the business AND the customer – their wants, needs and desires.
With 20 years of experience and an entirely in-house team, we know a thing or two about designing impactful spaces. When working on a brief for a retail client, these are some of the key strategies we encourage our clients to consider to help make each space memorable and engaging.
Find the right partner
Take the time to find a partner who is the right fit for your business and make sure they take the time to understand your brand and brief. DisplayWise delivers bespoke solutions for brands looking to update, maintain or refresh their in-store displays. Our national installation capability removes the need to engage additional suppliers, providing you with a cohesive and seamless experience when looking to deliver a single or multi-site solution.
For clients who require a unique retail display to showcase their brand and products, our 12,000sqm fully-equipped production facility and internal team of Industrial Designers and craftsmen have the skills, equipment and capability to deliver custom retail solutions for any retail requirement.
Show, don’t tell
Showroom displays can help tell your brand story. We specialise in creating a holistic experience within showrooms, entailing a revitalised design alongside a high quality custom build. Cabinetry, lighting, graphics and aesthetics are all part of the DisplayWise service offering.
The ‘make or break’ point (of sale)
Point-of-sale plays an integral role as an extension of your above-the-line advertising efforts, engaging customers to look further and want to know more. We offer brands and retailers an on-demand, locally produced point of sale solution that’s in line with your business and design. We recognise that your product range may call for bespoke point of sale solutions without the lengthy delays often associated with imported options. For quick, painless and, most importantly, effective results, consider us to help capture the attention of customers at this critical stage of their decision-making process.
Light, camera, activate!
For businesses looking to activate in a retail precinct or outdoor shopping environment, we deliver bespoke solutions that amplify your brand and products. Above all, this is the solution to create meaningful connections that can inspire. We can help you to introduce a new product, generate sales and even encourage sampling. Whatever your objective, we can help you create an impactful and functional space for your next campaign.
There’s no denying that integrated technologies can capture and maintain the attention of shoppers and consumers. Excite and engage with touch screens, audio visual equipment, data capture and customer monitoring tools.
Stay a little longer
Capture the attention of your customers and excite them to visit your space with an eye-catching and unique pop up kiosk. From concept creation to execution, we provide a complete end-to-end project managed kiosk solution, ensuring all approval drawings and site certifications are covered.
Got something else in mind? Bring your concept to life, or let’s collaborate to design your perfect retail space. With extensive experience creating impactful retail spaces for many of Australia’s leading brands, our dedicated team are skilled, experienced and inspired to help your brand make an impact where it matters.