Our brief was to produce a custom hire stand to best display NPP Groups range of state of the art solar panels at the 2013 All Energy Expo, Australia's biggest and most anticipated event in the clean energy sector's annual calendar.
We needed to create a large open plan environment that was inviting and inline with the brand guidelines but also have an office area. All the while showcasing the Company’s commitment to clean and renewable energy sources.
Our challenge was to bring all of those elements together without creating a stale, overly corporate environment and fitting them into a 54 sq/m space. We also had to come up with a moder, clean way of incorporating the solar panels into the stand design.
DisplayWise created a superb angular design incorporating both conventional and natural finishes. Our design included a living plant walls and centre tower feature, complete with lighting rigged signage above.
The stand we created at the show hit the mark in every way and the feedback from attendees and other exhibitors alike was hugely positive. The stand was so popular that we have had many requests to create a similar design for other clients across a broad range of industries or indeed hire the exact stand.
As NPP were only attending the one exhibition, a custom hire solution allowed them to get the benefits of a custom designed and created stand, for “hire”, which meant a smaller initial outlay and no ongoing storage costs!
Our brief was to design a roadshow display to showcase the new Samsung Galaxy Note phone. The look and feel of the display needed to the be on brand, but also have a “studio” feel to be inline with the current advertising campaign that was running. We needed 6 touch points, and also structures to facilitate the streaming of phone content simultaneously to Samsung TV screens. Storage and security also had to be considered, as well as all the other important requirements that need to be considered when designing a roadshow display, such as height restrictions and transporting efficiencies etc
We came up with a design concept that the client loved, and then custom produced 4 larger 7m x 7m sets, and 2 smaller 3m x 3m satellite sets at our Sydney production facility.
The campaign was a huge success and Samsung have been able to re use various elements for many other activations.
Imagination is an independent, creative communications agency, and one of our long standing agency clients who we love working with.
In June 2013 they came to us with a brief to build an exhibition stand that would travel to various trade show events, in Sydney, Brisbane and Perth. The stand needed to be modular to suit different spaces within each trade show, as well as be extremely high quality.
Imagination came up with the stand design, and we executed their idea, into a quality, modular, long lasting exhibition display for their client UGL. The main finish on the display was a high impact, gloss material that has the benefit of a high gloss finish, but with a lot more durability than a similar premium finish like 2pac polyurethane spraying.
The stand so far has travelled to four of the twelve shows, and each event has been a great success. Even as our Install Team is installing the stand, we have comments from other clients and competitors about how effective the stand looks.
MDI is a Brisbane based client with big ideas and a global reach. They source, design and distribute a wide variety of products including gifts, toys and homewares throughout Australia.
The brief and design challenge for DisplayWise was to design a modular exhibition stand that would house over 1700 products and a stand that could vary in size, from the largest being 18m x 6m, down to a 14m x 5m.
Other challenges included how to light up the products but also keep a very clean and organised stand. Four specialty “Light” pods where also designed where LED strip lighting was run down both sides to provide extra light on certain products. LED battery operated push lights were also sourced for under shelf lighting.
DisplayWise then developed a prototype display unit that had adjustable shelving, LED strip lighting and storage at the base. After a few minor adjustments DisplayWise then built 40 display units, a custom made front counter, a large back wall and storage room.
The stand has now been installed four times nationwide, and is ready for the next showing at the Gift Fair in Brisbane in July.
"We knew right from the start that finding a partner that could see our vision of what the perfect custom built stand would be for our products would be challenging. We're 30 year old exhibitor veterans of tradeshows. We're particular. We're different. We're cost conscious. From the tender process through to final production, DisplayWise project managed all elements of the process with fantastic communication, thorough research, practical suggestions for cost minimisation and a genuine interest in meeting our needs."
Tanya Scrivner - General Manager, MDI Australia
Our brief was to design a display which complimented the concurrent TV advertising campaign following the theme of the KIA Man Cave. The display had to be portable enough to move to major shopping centre locations along the eastern seaboard over a campaign period of 2 months while looking premium in finish and quality throughout.
With the feel of a Man Cave the design was based around a male inspired lounge room, which included a plush couch, a 42” LCD TV with Nintendo Wii and a Poker style coffee table. In addition to the lounge space a custom built bar was constructed to house the practical application of the display. The bar area was decorated with items such as sporting memorabilia, collected number plates, a dart board and even a snooker clock all of which was finished off with a 32” LCD TV which ran the TV Ad campaign on loop in amongst episodes of Top Gear.
At the completion of the campaign in October of 2010 it was recorded that general interest in the product was very positive and that the client (KIA) was very pleased with the effect that the display had on the overall campaign. The campaign was well supported by staff at oOh Media who controlled the logistics of moving the vehicles on and off the display area as well as managing the promotional material and casual staff who worked on the stand.