Expos are back! Here’s everything you need to know to plan, prepare and perform

Military Australian Defence Apparel (ADA) Exhibit at Land Forces

After another challenging year for the events industry, we are thrilled to see the return of exhibitions in 2022. Exhibitions are global events where brands educate, share, promote and connect with customers and other businesses.

 

There are 3 main benefits that an expo offers a brand:

  1. Promote your brand and products – exhibitions are a great way to get directly in front of your target audience, increase brand awareness and support the launch of new products.
  2. Networking – whether it’s other like-minded businesses owners, decision-makers or customers, expos are great for meeting people and getting connected.
  3. Learning – from seminars to panels to round tables, expos offer fantastic settings for business owners to understand their competitive landscape, learn from others and better themselves in their industry.

 

As experts in this field, we want to share with you all the things you need to know about exhibitions – from an industry point of view.

 

Meet Anne Evers, our very knowledgeable General Manager of Sales, who shares her insights on how brands can prepare for the return of expos in 2022.

Future Home Exhibit for Hafele at Grand Designs Australia

 

What does the current events and exhibition landscape look like and what do brands need to know?

There has been a shift in the events and exhibitions industry since the rise of the global pandemic. From an industry that was renowned for operating with flexibility, agility and speed whilst also having the manpower and production facilities, many businesses today struggle to be responsive to short project deadlines which seem to be a ‘reactive’ trend we’re seeing, as businesses slowly navigate their way out of the rift of the pandemic. This turn has shown us the importance of timing, staff retention and planning. What COVID has done to the industry has made business less fluid and flexible. It is known that up to half of contractors in the installation market have left the industry due to the forced closure of the events and exhibitions industry and the uncertainty of the return of business – so staffing is scarce.


“At DisplayWise, the culture is strong. Having retained our staff throughout the two years of the pandemic has, fortunately, put the business at the forefront of the shift that our industry has presented. We’ve preserved all our industry expertise and knowledge from within the skillset of our staff. We have retained our strong relationships with our national contract installation partners, by making sure we are in conversations with them and building strong partnerships so that now coming into 2022, where the industry is leaner, we are able to deliver on projects, as a result, the support and friendship extended to our contractors through this challenging time. Where everyone was hurting, we ensured that contractors were paid on time and that we extended as much work as we could fostering a two-way partnership so that our industry partners are in a strong position ready for 2022.”

What should brands consider when looking to exhibit in 2022

Meeting face-to-face with customers and suppliers is still imperative for brands to consider as part of their marketing strategies. When businesses invest in an exhibition stand and in-person events, those employees working the stands and involved in the process show passion and pride for the brands they are representing. As a business, it is important at all levels of the corporate hierarchy to not only invest in exhibiting at events and tradeshows, but it is also imperative that we excite and reignite employees and start to rebuild relationships through human connections. The return of exhibitions is so important for those brands looking to reconnect with consumers. Exhibitions will give brands the platform and space to implement this.

 

 

“Throughout the pandemic brands have worked tirelessly and readjusted their strategies. For some industries this time has been of growth and thoughtful leadership with rapid product development, rebranding, and most of all strategic planning involving new ways of doing business. Trade shows allow us to be at our best, brands have new things to tell in person which we haven’t been able to do for the past two years.”

 

 

At DisplayWise, our craft is to create engaging connections through our stand designs whether they are bespoke displays or stand hire packages. Every approach to our designs involves designing displays that put your brand on show and provide a platform for you to connect with your customers.

When should brands start planning for an exhibition?

 

“Before anything else, preparation is the key to success” – Alexander Graham Bell.

 

Most importantly, secure your stands. Brands should leave themselves at least 6 – 9 months to start planning internally, to then start having conversations with us 6-months out, with key considerations being budget, stand size and exhibition type. Being prepared and doing the due diligence to get project briefs in early will help ensure the stand display provider you work with is the right fit.

 

“Once briefed on your objectives, DisplayWise can help with the strategy from concept to creation.”

Industrial Premium Hire Exhibit for Comsteel at AusRAIL

What advice can you give to brands looking to exhibit with regards to event and stand type?

 

Have your brief ready. For every business or brand, the definition of success varies. If DisplayWise understands YOUR measurement of ‘success’ and the overall business objective whether this is brand awareness or new product introductions or simply a platform to re-engage suppliers/wholesalers, these details will instantly help our team interpret the brief and propose the best exhibition display solution.

 

“Forget complexity, the key thing to remember is that stands don’t have to be complex in size or design. A stand may be minimal in design and staging elements yet it can speak a thousand words through effective branding and graphics – we can work with you to create an engaging space. For our industry, this is an exciting time for us with retail opening and events returning – we are as prepared as we can be ready for a successful 2022.”

 

There’s a lot to consider when planning for any exposition. As one of Australia’s leading Exhibition Stand companies, we’ve got the experience, knowledge and insights to turn your great ideas into reality. If you have an expo or two on the calendar and haven’t begun planning yet, talk to our team of industry experts today.

Micro Events and Macro Experiences – Why your brand will benefit from Micro Events this year

Futuristic IBM Event Display at Cloud Information Exchange (CIE) Australia

As events and shows begin to fill our calendars again, there is a growing trend towards micro-events in 2022. These smaller, more intimate events allow brands to engage consumers on a more personal level, influence and ultimately shape perceptions of their business and or products.

 

For brands, big and small, there are immense benefits to taking part in or hosting a micro event. Providing a highly personalised experience, consumers can familiarise themselves with a brand and people whilst trialling or learning more about its products and services. So while the size of the event may be smaller, the experience and results can be great.

Futuristic IBM Event Display at Think Summit Australia

 

Here are 5 ways your brand can benefit from micro-events:

1. Show Your Authenticity: Do things differently

Post-pandemic, brands need to be more authentic with their audiences and understand that their business model is no longer B2C or B2B, it’s H2H – human to human. Given the intimate nature of micro-events, businesses can truly bear all and allow their audiences to meet and connect with their people and mission. For some brands, this could be in the form of a morning tea or a Q&A, while for others it could be a series of events each with a targeted message to various audience segments.

 

2. Macro to Micro: Events within an event

If your brand is participating in a larger exhibition or show this year, take the opportunity to develop a variety of mini activations such as workshops, side games and networking opportunities at your display or brand space. Incorporating this micro format provides a powerful opportunity to directly connect with your niche and specific audience.

 

Bringing interactive activities and entertainment into your micro event is a fantastic way to excite and engage your audience. There are plenty of ways to provide a unique experience that entices an audience to interact with your brand and people, from live entertainment and cocktail hours to augmented reality and gift bags.

 

3. Best of Both: On and offline

Meeting the needs of your target audience is essential, and in a post-covid world, that means inviting guests to participate in your in-person event or delivering an experience to their home or workplace.

 

Face-to-face events are fantastic for leveraging all 5 senses – ensure your event is thrilling to look at, listen to and entices visitors to touch, feel, smell and trial. In the digital space, it is equally as important to provide high-quality and engaging content for the audience to consume. This may take the form of a workshop, a webinar, creating polls on social media for the audience to interact with during the event, or even a virtual music festival, which is one of the more popular mediums for micro-events.

 

4. Budget-Friendly: Say yes to smart spending 

The last two years have been challenging for us all. For some, the 2022 events budget may be a little less than we’re used to. Fortunately, one of the advantages of micro-events is that given the reduced size and scope of the production, the costs are considerably less than typical or larger events and activations.

 

As micro events are small-scale and cost-effective, it gives organisers the room to put their money towards other features that could boost the return on investment (ROI). A recent study conducted by Enterprise Event Marketing outlined that implementing technology into your micro-event can increase attendance by 20%, increase productivity by 27%, and reduce related costs by up to 30%.

 

Keep the production expenses to a minimum by partnering with a full-service supplier that handles everything. DisplayWise offers a complete in-house turnkey solution for clients including start to finish project management, industrial design, printing & graphics, production, logistics, warehousing and operations.

 

5. Trial Run: Test and learn

With organisers and attendees potentially still hesitant about attending a large-scale event, the micro event model provides the perfect opportunity for both to test the waters and regain their confidence in the industry. For brands, conducting a micro event can act as a trial run whereby they test and learn how the audience responds to and engages with their products or service. If successful at this level, they may decide to grow this event into a larger scale or potentially role out to host more events that span over multiple locations or dates.

 

Micro events will be a popular choice in the years for brands looking to launch a new product or campaign. We foresee there will likely be hundreds, if not thousands, filling our calendars in the year ahead.

 

If you’re looking to excite, engage and WOW your customers at your next event, contact us today.

Here’s why you should be activating your brand outdoors this summer – and how to do it

Interactive Brand Activation for Yonex at Australian Open Tennis, Melbourne

Now that lockdown is over and we are in the middle of summer, everyone is out and about ready to experience everything they can. As the city begins to make its way back to normalcy, the usual boom in outdoor shopping precincts, beaches and other communal areas will be the perfect setting to strengthen relationships with your customers, get your brand recognised and create that ripple effect of leads to customers that every brand manager is after.

 

 

The current outdoor landscape
Outdoor events have changed a lot over the last two years. Open-air environments have been one of the key ways a brand can connect and interact with their consumers.

 

Whilst large events are continuing to recover, there is an even greater opportunity for brands to incorporate outdoor experiences into their marketing activations for 2022.

 

This year, we can expect to see a rise in localised events and experiences. For businesses who know their audience is still feeling a little hesitant about travel, it’s time to take the activation to them. Local partnerships and collaborations with the community are going to drive success for your brand – plus give you a lot of credibility in the local market.

 

DisplayWise Business Development Manager – Sales, Rory Burton says, “There are many benefits of brand activations and they are noticeable as soon as the process is in full effect. Being able to obtain user feedback in real-time is one of the most important benefits of a brand activation as it can lead to better performance once the feedback is used in a productive way, which can then lead your brand to reach new audiences that have yet to engage with your brand and its message.”

 

 

Tips and tricks

There’s a misconception in the world of brand marketing that activations and experiential campaigns are expensive or not worth the hassle. This is entirely not true. Pop ups and transformations don’t need to be a huge line item in the budget. A little creativity and resourcefulness can go a long way. Ultimately, people love experiences – they can change their perception of a brand and alter their purchasing decisions.

 

At DisplayWise, we work with brands to provide their customers with a unique and shareable experience. We can help you brainstorm campaign ideas, discuss trends and advise how to get the best results. Delivering these experiences will generate conversations, traffic, engagement, and when executed effectively, the sales come through.

 

“Our top tip would be to focus on creating connections that are meaningful enough to build long-term relationships with your clients. Gaining an understanding of the purpose that a client has will allow you to build and develop content that is relevant to them, which eventually will help them build trust in you,” Rory Burton said.

 

 

Prove it

Now, the next mission – your brand needs to stand out. It’s best to work with the natural surroundings of your environment, with the product or service you’re offering, and marry them together. Here are some of the most successful outdoor brand activations that we have worked on:

 

 

Sprite

Activated on a beach, ‘Sprite’ constructed a fully-branded large outdoor shower for beach-goers to cool off after a swim or day in the sun. Imitating the refreshing nature of a Sprite on a hot summer’s day, the brand was able to leave a lasting impression on their consumers’ minds.

Sprite Outdoor Shower Soda Fountain Brand Activation at Surfers Paradise, Brisbane

Volkswagen

The Volkswagen Golf is a well-recognised vehicle already. Our challenge was to take it to the next level. Whilst many potential customers would drive past one every day, we needed to develop brand recall. This is where brand activations play an important role in your marketing strategy. Humour goes a long way too. Volkswagen played on the ‘Golf’ range with a brand activated putt-putt golf mini-course promoting the very well-known hatchback.

Mini Golf Brand Activation for Volkswagen Tiguan at Australian PGA, Brisbane

The takeaway… Outdoor activations post lockdown are all about connections and experiences. Consumers want to reconnect in real-time with brands in a safe way, so brands need to create spaces that are inviting, safe and memorable.

 

Never underestimate the power of human touch and immersive experiences. Our in-house team can help bring your vision to life, be it big or small.

 

If you’re looking to excite, engage and WOW your customers, contact us today or download our brand activations brochure to find out more.

‘Physical environments offer instant gratification and conversion’: Scentre Group’s Brandspace head of sales Chris Bolling on how to maximise brand experiences for customers

‘Physical environments offer instant gratification and conversion’: Scentre Group’s Brandspace Head of Sales Chris Bolling on how to maximise brand experiences for customers It’s an exciting time for brands and retailers. In-store shopping is back, Christmas is around the corner and retail spending is up post-lockdown 2.0 (Australian Bureau of Statistics, 2021).

 

As we ramp up our conversations and projects with clients looking to activate their brands in-centre through innovative retail displays and exciting pop up kiosks, we thought there’s no better time to catch up with the Scentre Group BrandSpace team to hear their first-hand insights and recommendations.

This week, we sat down with Chris Bolling, Head of Sales at Scentre Group BrandSpace, to discuss how retailers can capitalise on the return of in-centre shopping and how to maximise their brand experience as they welcome more of their customers back to physical stores. 


Here’s what Chris had to say…


The return of in-store shopping

‘Non-essential’ in-store shopping came to a halt during NSW and Victoria’s latest lockdown. Despite this, Chris was positive, stating that “while Westfield centres remained open and customers temporarily shifted toward essential-only shopping, it is exciting to see them returning with great passion to the broad range of experiences that our living destinations offer. Having recently received results from the latest customer sentiment study via Westfield iQ, Westfield’s online customer panel, Chris learnt that “63% [of shoppers] consider Westfield Living Centres as essential to their community”. He tells us how “great” it is to welcome more customers back and feel the energy and buzz again. “Customers are finally able to try things on, touch and trial products before they buy and are no longer having to deal with the lengthy delivery delays. When asked about how they feel about getting back to in-store shopping, receiving real-time support and assistance from retail staff was a popular response.


Changing expectations of the consumer

COVID-19 safety is a priority for both businesses and consumers. “92% of customers feel safe in our environment,” says Chris. As well as this, “customers appreciate ease, which is why we invested in more customer service team members in our centres, offering in-centre navigation and pop up valet parking”. In the last year, there was a meteoric rise in customers opting for ‘click and collect services, especially at Christmas when shoppers were given a Covid-Safe option for picking up their goods. Click and Collect is a key driver of online success. Chris says that the new Westfield Direct platform “presented a significant growth opportunity for our SME retail partners with no online presence, with Westfield handling the end-to-end experience, including order fulfilment, logistics, last-mile delivery and customer service.” While online sales increased during lockdown periods and we’ve seen this dip slightly since the return to physical destinations.

 

In a series of recent interviews conducted by Scentre Group BrandSpace, customers at Westfield Parramatta discussed how they felt about the return of in-store shopping. An overwhelmingly positive response was felt from all respondents, expressing that they were ‘happy to be back’. “I miss interacting with people. I miss being able to talk to someone behind the desk, rather than having packages just thrown at your door. It’s nice to be able to chat to people,” commented one shopper.


Providing a new and improved experience for consumers

The easing restrictions couldn’t have come at a better time for consumers as it is the most important and competitive moment on the retail calendar – the lead up to Christmas. Chris explains that “it will be critical to invest in brand building and awareness, as well as path-to-purchase advertising, to take advantage of the increased audiences in-centre and drive effective reach.”

 

“Personalisation is a popular trend that we will continue to see from brands this season”, Chris explains “retailers can offer customers the opportunity to elevate their gift giving with personalised purchases for loved ones”. Allowing the opportunity to gift something truly unique drives desirability, shareability and increased purchase conversion.


Create the perfect retail space

DisplayWise are experienced and passionate about conceptualising and delivering exciting solutions to amplify brands and their products or services. Our team of in-house experts work with clients from beginning to end and has 20+ years of experience in this area. From pop up stores to experiential displays, premium point of sale to store-in-store fit outs, we can work with you to create an engaging retail space or a perfect activation.

 

If you’re looking to excite, engage and WOW your customers, contact us today or download our brochure to find out more.


About BrandSpace and Scentre Group

BrandSpace is the in-house media provider at Scentre Group and the only way brands can access the Westfield environment. If you are interested in finding out about media, retail, sponsorship or partnership opportunities, contact your BrandSpace representative today or enquire here.

 

Scentre Group operates Australia and New Zealand’s largest Westfield Living Centre portfolio of 42 high-quality centres with over 12,000 retailers, receiving more than 450 million customer visits in 2020. Approximately 20 million people live within close proximity to a Westfield Living Centre. The aspiration is to be essential to our customers’ lives – their ‘third place’ outside of home and work for social interactions and experiences.

‘Tis the season to activate your retail space and get mingling with your customers

Christmas really is the most wonderful time of year when it comes to the world of retail and shopping. As we prepare for the festive season, and physical shopping experiences coming back, we have looked back on past projects and pulled together our top tips for brands activating over the Christmas period.

Number 1. Be experiential

Physical retail and brand presence is more important than ever. In fact, millennials have said that around 52% of their holiday spending would be on in-person experience-related purchases (KPMG, 2019).

Experiential retail displays are all about creating meaningful connections that result in long-standing relationships with customers. If your business is looking to launch a new product this Christmas, increase brand awareness or change an already established consumer perception, then delivering an immersive brand experience is the way to go. It’s called ‘retailtainment’. And as we come out of another long lockdown, it couldn’t be more necessary!

Number 2. Everyone wants to try before they buy

Product sampling is one of the most engaging ways to get your brands’ name out in the open and to have potential consumers try your products. Now more than ever before, customers want to see, touch and feel products prior, after so many months of online shopping during recent lockdowns. Giving away free products can help consumers build a love for your brand as they see first-hand the benefits it can provide.


Product sampling is an engaging way to activate your retail space this holiday season as it gets consumers involved with the brand hands-on, literally. Customers can instantly become interested and further converse about different aspects of the product, ultimately increasing their chances of purchasing.

It’s an underrated marketing tactic!

Number 3. Know your audience

Knowing who your customers are is an essential part of planning how to activate your brand in a retail environment. What do they already know about your brand and products, what is their path-to-purchase and how do you expect they will interact with your retail space?


Consider these questions as you prepare a design brief for your display. “Demographically speaking, we see the majority of millennials interacting with our more technologically-savvy retail displays with immersive point of sale. On the other hand, the more mature customers take the time to stop by for product sampling, and they’re usually interested in talking about the product or brand then and there” says DisplayWise Business Development Manager, Cameron Ferguson.

Number 4. Consider how to best use your space

Christmas this year is looking very different to the ones we remember a few years back, and we know many businesses in the retail industry have had a challenging run this year… again. Our team can work within your current retail space or explore pop-up and trade-out opportunities to extend your retail footprint. Whether you want to introduce a new product, encourage sampling or boost your holiday sales, we can help you create an engaging and memorable campaign space that will stop Christmas shoppers.

Ready to talk Christmas retail displays? So are we. To find out more about our retail capability, click here.

Revenue-increasing, consumer-loving retail considerations for your brand this year and beyond

Seiko Luxury Watch Retail Display at Chermside Westfield

Showcasing your product in an authentic, engaging and interactive way that speaks to your customers and stakeholders has never been more important. Capturing attention at every stage of the customers’ decision-making process requires innovative and impactful retail strategies.

 

Whether your objective is to drive sales, encourage word of mouth or increase customer loyalty, your retail space (be it a supermarket, high-end department store, brand showroom or pop up display) is where revenue-increasing and consumer-loving opportunities lie.

 

Hundreds and thousands of brands cross a customer’s mind every day. What makes your brand stand out and cut through the noise often comes down to real-life experiences. When considering a re-fit or design inclusions for your retail space, think holistically and focus on the business AND the customer – their wants, needs and desires.

 

With 20 years of experience and an entirely in-house team, we know a thing or two about designing impactful spaces. When working on a brief for a retail client, these are some of the key strategies we encourage our clients to consider to help make each space memorable and engaging.

Lush, Refurbished Bathroom Retail Display for Caroma at Domayne, Alexandria

Find the right partner

Take the time to find a partner who is the right fit for your business and make sure they take the time to understand your brand and brief. DisplayWise delivers bespoke solutions for brands looking to update, maintain or refresh their in-store displays. Our national installation capability removes the need to engage additional suppliers, providing you with a cohesive and seamless experience when looking to deliver a single or multi-site solution.

 

For clients who require a unique retail display to showcase their brand and products, our 12,000sqm fully-equipped production facility and internal team of Industrial Designers and craftsmen have the skills, equipment and capability to deliver custom retail solutions for any retail requirement.

 

Show, don’t tell

Showroom displays can help tell your brand story. We specialise in creating a holistic experience within showrooms, entailing a revitalised design alongside a high quality custom build. Cabinetry, lighting, graphics and aesthetics are all part of the DisplayWise service offering.

 

The ‘make or break’ point (of sale)

Point-of-sale plays an integral role as an extension of your above-the-line advertising efforts, engaging customers to look further and want to know more. We offer brands and retailers an on-demand, locally produced point of sale solution that’s in line with your business and design. We recognise that your product range may call for bespoke point of sale solutions without the lengthy delays often associated with imported options. For quick, painless and, most importantly, effective results, consider us to help capture the attention of customers at this critical stage of their decision-making process.

 

Light, camera, activate!

For businesses looking to activate in a retail precinct or outdoor shopping environment, we deliver bespoke solutions that amplify your brand and products. Above all, this is the solution to create meaningful connections that can inspire. We can help you to introduce a new product, generate sales and even encourage sampling. Whatever your objective, we can help you create an impactful and functional space for your next campaign.

 

Technology wins

There’s no denying that integrated technologies can capture and maintain the attention of shoppers and consumers. Excite and engage with touch screens, audio visual equipment, data capture and customer monitoring tools.


Stay a little longer

Capture the attention of your customers and excite them to visit your space with an eye-catching and unique pop up kiosk. From concept creation to execution, we provide a complete end-to-end project managed kiosk solution, ensuring all approval drawings and site certifications are covered.

 

Got something else in mind? Bring your concept to life, or let’s collaborate to design your perfect retail space. With extensive experience creating impactful retail spaces for many of Australia’s leading brands, our dedicated team are skilled, experienced and inspired to help your brand make an impact where it matters.

 

Sounds exactly like what you’re after? Amazing! Contact us today or download our brochure to find out more.

DisplayWise celebrates 20 years

DisplayWise Announces Their 2021 20 Years Campaign Featuring Their Best Projects

Following an unprecedented year for the Exhibition and Events Industry, DisplayWise is humbled and pleased to this year recognise our twentieth anniversary. Starting our journey as a small display business based in Sydney’s South, DisplayWise has grown exponentially and is now home to over 12,000 sqm of offices and production space across both Sydney and Melbourne.

 

Over the last two decades, DisplayWise has created thousands of displays for some of Australia’s most well-known brands. Servicing industries including automotive, technology, retail, banking, as well as government departments, DisplayWise has designed and produced many award-winning projects.

 

DisplayWise continues to push the boundaries in design and craftsmanship, always striving to challenge both ourselves and our clients to think outside the box and create displays to facilitate truly memorable experiences. As a market leader in innovative displays, the increasing use of technology has enabled DisplayWise to help bring our clients’ brands to life through truly engaging customer experiences across a variety of precincts.

 

Speaking of the anniversary, DisplayWise CEO Dylan Retif commented, “I am extremely proud to have led this company for the past two decades. Starting my career as an Industrial Designer, I have always been ‘hands-on’ in the business. I love to get involved in a brief, to work alongside our clients and to ensure that our designs are really at the forefront of innovation”.

 

In June 2018, Evolve Private Capital invested in DisplayWise to help accelerate a variety of growth initiatives, building on the existing strong foundations of the business. DisplayWise has since invested heavily in expanding the team, brand and production capabilities. Following a full brand relaunch in 2019, DisplayWise has further diversified revenue streams, opened a new modern production facility in Melbourne, invested in new automated equipment and expanded its national footprint.

 

In July 2019, DisplayWise also merged with leading exhibition hire business, Creative Hire, to provide a more holistic solution for our clients. The two businesses are now co-located and are able to provide a better solution for clients while leveraging greater back-office efficiencies.

 

The COVID pandemic obviously imposed many challenges for all businesses in the Events and Exhibitions industry, however, DisplayWise forged forward through this period, continuing to diversify the business to gain even greater market penetration within the Experiential, Events and Retail space, to complement our market-leading Exhibition offering.

 

Going forward, Retif acknowledges that the industry will be in a period of recovery. “There is no question that every single company in our industry has been affected by the COVID-19 pandemic”, Retif commented. “We’re in the business of creating experiences in face-to-face environments, and whilst that was put on hold for a period of time, our clients are ready and excited to get their brands back out there again”.

 

Over the coming weeks, DisplayWise will share some of the best and most memorable projects from our twenty-year history, along with a series of campaigns to commemorate the milestone.

DisplayWise announce sponsorship of the 2021 B&T awards

DisplayWise Sponsors the 2021 B&T Awards at Hordern Pavilion, Sydney

DisplayWise are thrilled to announce that we have again partnered with the B&T Awards as a sponsor of this year’s upcoming event. Following an unprecedented year, this year’s awards will celebrate the work of our creative industries across 39 categories.

 

This year represents the second time DisplayWise has partnered with the event. “We’re very excited to once again sponsor the B&T Awards. The events of the last year have really highlighted to us just how important it is for brands and businesses to connect with their audiences in a face-to-face environment”, DisplayWise CEO Dylan Retif commented.

 

“At DisplayWise, we’ve built our business around creating environments to facilitate engagement and build relationships. We believe strongly that creating memorable experiences is key, and we are excited to be part of these awards and recognise brands and agencies that continue to push the boundaries,” Retif added.

 

Judged by more than 100 of Australia’s most experienced marketers, the event is scheduled to be held on the 12th of November at the Hordern Pavilion, Sydney.


About DisplayWise

DisplayWise is a leader in the design and manufacture of bespoke display solutions. We work with both brands and agencies to turn their outlandish ideas into reality through the creation of displays for exhibitions, experiential activations, events, retail and point-of-sale campaigns.


Contact:

Lisa Cachia

General Manager – Marketing