SHOWCASING INNOVATION AND DESIGN: HOW WE DESIGNED A BESPOKE EXHIBITION STAND FOR HAFELE
From clever storage ideas to electronic locking systems and high-end appliances, Hafele constantly pushes the boundaries of product design and innovation. It was only fitting that the brand demanded something special for its custom built display stand for the Australian Woodworking Industry Supply Association (AWISA) Show in Sydney.
The creative direction provided by the client was to build a big, bold and memorable “Häfele World”
Our response to this brief was to create a two storey stand that had a seamless interplay between Häfele and other brands that were exhibiting with it.
We incorporated the European brand’s product range into an open plan design, with specific zones where visitors could immerse themselves in the products on display.
The mezzanine level was designed as a birds-eye view over “Häfele World” with an inclusion on the ground level of a 5m x 5m tree as a natural break to the industrial design, also providing a casual seating area for people moving through the exhibition.
The main structure was created using steel-look I-Beams, and by integrating the I-Beams over the mezzanine, we gave the impression of one united 6 metre high space, creating an imposing presence.
Our innovation of a reusable 32mm screw-less floor created a high gloss and seamless solution, giving a premium and prestige finish over other traditional exhibition space flooring.
With endless innovations on show, the brand activation was a huge success for Häfele and its partners.
To learn more about our custom built exhibition stands click here.