WHAT’S YOUR ID? HOW WE HELPED CLINIQUE LAUNCH THEIR NEW CUSTOM BLEND HYDRATION RANGE

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THE BRIEF

Clinique approached DisplayWise with a brief to assist in the launch of their new custom-blend hydration range, Clinique ID. The new range enables customers to create a unique skin formulation based on the individual needs of their skin. With 15 customisable combinations to hydrate and treat skin, Clinique wanted to run an education-based campaign to attract both new and lapsed customers and raise awareness of the new product offering.

THE SOLUTION

With shopping centres identified as an obvious area to create an experiential activation, we designed, built and installed a custom display for Clinique to launch their new products and engage with passing shoppers.

Following the colour palette of the new range, the space used vibrant lighting and graphics to draw customers in. When on the stand, staff used iPads with facial recognition technology to identify each customer’s individual skin requirements and find their unique Clinique ID.

Our unique full test-assembly offering meant that Clinique representatives were able to view and test their display at our Sydney production facility prior to it being installed.

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THE RESULTS

The high traffic area in Pitt Street Mall, Sydney, enabled Clinque to distribute samples, capture data and create social buzz throughout the campaign.

To learn more about our Experiential Marketing Displays click here.

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