PRESS RELEASE // DISPLAYWISE LAUNCHES NEW BRAND IDENTITY
For 20 years, DisplayWise has been recognised as a leader in the exhibitions and display industry in Australia. With offices and production facilities in both Sydney and Melbourne, DisplayWise has a national client base, servicing industries including automotive, technology, retail, banking, as well as government departments.
In recognition of the company’s continued growth and market leadership, we are proud to today unveil our new identity. Our guiding statement, “We believe in the power of experiences”, has been the inspiration behind this brand transformation.
Our new brand identity is bold, simple and dynamic. The “D” symbol shows three dimensions coming together, representing the physical spaces developed by DisplayWise in every project. Locking the planes together shows strength and manufacturing excellence, creating an intelligent symbol that encapsulates our new positioning as the leader in branded experiences.
The new DisplayWise brand is as much about our progress as a company and our future direction and ambitions, as it is about a fresh visual identity. DisplayWise CEO, Dylan Retif, commented that “Our new brand identity is the natural next step in our business evolution. We are a company that doesn’t sit still, we constantly seek new ways to assist our clients in creating memorable experiences for their brands and showcase their products. From intuitive design, through to bespoke builds and the integration of new technologies, we strive to push boundaries and be at the forefront of innovation”.
DisplayWise is a leader in the design and manufacture of bespoke display solutions. We work with both brands and agencies to bring their brands to life through the creation of displays for exhibitions, experiential activations, events, retail and point-of-sale campaigns. The display industry continues to demonstrate its importance as a proven and effective marketing channel alongside traditional and digital media.