CASE STUDY // RETAIL POP-UP FOR JAYBIRD & ULTIMATE EARS
THE CHALLENGE
With an objective to increase brand awareness and boost sales in the lead up to Christmas, longstanding client Logitech, approached DisplayWise to design, build and install a retail pop-up display store inside Westfield Bondi Junction.
THE SOLUTION
Alongside the requirement that the display be capable of cohesively displaying two of the brands most popular product lines, DisplayWise devised a retail design that was both captivating and edgy to ensure it adequately spoke to the target market.
With the Jaybird Headphones and Ultimate Ears product lines geared towards a tech-driven younger market, the design contained an elegant balance tech positioned in amongst a seasonal taste of Christmas.
By using illuminated acrylic panels alongside branded display plinths, the overall look and feel of the retail display provided Logitech with a consistent and strong representation of their brand and product line.
THE RESULTS
On show for the entire month of Christmas, the pop-up retail initiative allowed the passer-by to touch, feel, experience, and ultimately purchase the Logitech range.
The striking use of colour, texture and graphics provided an intriguing visual, further increasing the foot traffic and interest for the products on display.
