Creating a product range display
Since 2009, DisplayWise and Caroma have worked together to build custom displays in retail precincts. Our ongoing relationship with Caroma and thorough understanding of their brand and objectives helps us to respond to their design briefs with the confidence of knowing what our client needs and expects from a display partner. In this case, Caroma approached us wanting to create a permanent bathroom display to showcase their newest product offerings.
For this retail installation, DisplayWise created three bathroom spaces (two for Caroma products and one for their sister brand, Dorf), within a Domayne store in Sydney’s Inner West. The new range included the Luna, Cleanflush, Urban and Liano suites. The team at DisplayWise followed Caroma’s distinctively Australian design style and brand guidelines in developing a bold display featuring custom made mirrors, raw concrete laminates and bright blue tiling to help the brand stand out in the shopping precinct.
From design through to installation, Caroma was pleased with the full project management offered by the DisplayWise team. The new design is now being rolled out across fifteen more stores throughout New South Wales, ACT and Queensland.