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Caroma

Lush, Refurbished Bathroom Retail Display for Caroma at Domayne, Alexandria
Creating a product range display

BRIEF

 

Since 2009, DisplayWise and Caroma have worked together to build custom displays in retail precincts. Our ongoing relationship with Caroma and thorough understanding of their brand and objectives helps us to respond to their design briefs with the confidence of knowing what our client needs and expects from a display partner. In this case, Caroma approached us wanting to create a permanent bathroom display to showcase their newest product offerings.

Display Type
Retail
Event
Product Launch
Venue
Domayne, Sydney
Display Size
13sqm

SOLUTION


For this retail installation, DisplayWise created three bathroom spaces (two for Caroma products and one for their sister brand, Dorf), within a Domayne store in Sydney’s Inner West. The new range included the Luna, Cleanflush, Urban and Liano suites. The team at DisplayWise followed Caroma’s distinctively Australian design style and brand guidelines in developing a bold display featuring custom made mirrors, raw concrete laminates and bright blue tiling to help the brand stand out in the shopping precinct.

Lush, Refurbished Bathroom Retail Display for Caroma at Domayne, Alexandria
Lush, Refurbished Bathroom Retail Display for Caroma at Domayne, Alexandria

RESULT


From design through to installation, Caroma was pleased with the full project management offered by the DisplayWise team. The new design is now being rolled out across fifteen more stores throughout New South Wales, ACT and Queensland.