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Tag Heuer

Flashy Traffik Brand Activation Featuring a Porsche for Tag Heuer at Sydney Westfield
Retail display for Porsche and Tag Heuer

CHALLENGE

 

With an established relationship spanning over a decade, creative brand agency Traffik engaged DisplayWise to bring to life their client’s international concept to an Australian audience. To celebrate the launch of the new Porsche AG inspired Carrera Collection, DisplayWise was tasked with producing and installing the TAG Heuer and Porsche collaborative activation. The project layout required custom display cabinetry to facilitate the superior presentation of the TAG Heuer range, alongside a show stopping Porsche vehicle.

Display Type
Brand Activation
Client
Traffik
Brand
Tag Heuer & Porsche
Venue
Westfield Sydney
Flashy Traffik Brand Activation Featuring a Porsche for Tag Heuer at Sydney Westfield
Flashy Traffik Brand Activation Featuring a Porsche for Tag Heuer at Sydney Westfield

SOLUTION

 

Utilising an extensive knowledge of local materials, DisplayWise were able to deliver an exceptional replication of the European design. The meticulous selection of high-quality materials including glass, lighting and laser cut lettering, coupled with exceptional finishes ensured the custom build complimented the high-end calibre of the products it displayed.

 

Refined finishes including powder coated steel and polyurethane paint were incorporated into the final design, offering a beautifully consistent finish whilst ensuring durability for multiple use as required.

Flashy Traffik Brand Activation Featuring a Porsche for Tag Heuer at Sydney Westfield
Flashy Traffik Brand Activation Featuring a Porsche for Tag Heuer at Sydney Westfield
Flashy Traffik Brand Activation Featuring a Porsche for Tag Heuer at Sydney Westfield
Flashy Traffik Brand Activation Featuring a Porsche for Tag Heuer at Sydney Westfield

RESULT

 

On display for 2 weeks at Westfield Sydney, the activation rolled out with ease and success. The display captured the attention of over 100,000 consumers during the 2020 Christmas period. The ability to personalize TAG Heuer gifts on the display was well received by many shoppers.